Casket Outlet

I was riding the shuttle into work over the weekend and since I didn't have to pay attention to the road (and not getting lost) I was able to look at the shops. One store tucked away in a strip mall is a place called the Casket Outlet. Now somehow, that just seems wrong. Seems like the final purchase for a loved one could be a worth a little more. Or could you maybe rename the store to something a bit more fitting. "Sorry we couldn't sell these, so we're practically giving them away" just doesn't seem appropriate for a casket. But that's just me.