Marketing

My work background is accounting and admin. I work for a very small company (as in the owner and myself), that sells a product. I handle customer service issues, sales, accounts payable, accounts receivable, search for sales leads, basically anything. I am getting a crash course in marketing, and find the whole process rather boggling. Buyer personas, demographics, etc. It's a slow cooker people... how do I know what a vegetarian is looking for in their crock pot??? Anyway, hopefully this will sell and I can actually make some money. That's the problem with getting paid low on an hourly basis, with bonuses being dependent on sales. I need to figure out how to increase sales - hmmm, back to sales & marketing. Great....